Blog Post

How to turn your carpet cleaning blog into sales

Rachael Eslao • July 12, 2021

How to turn your carpet cleaning blog into sales

Blogs are becoming more popular as companies attempt to maximize their online presence, convert visitors to leads, nurture those leads to sales, and delight customers. However, merely having a blog is not enough. 

While there are a growing number of companies with blogs, many tend to be company-specific. A company's news could include articles about new employees, company picnics, contract wins, etc. Even if such information is appropriate to include on a website, it's not likely to generate many leads. It won't even get much traffic.

In order to generate leads, your business blog's content must be remarkable so prospective customers will read it and share it on social media. Content like that is essential for generating inbound links to your website that can dramatically improve your search engine rankings.

You can educate your buyers through your blog at the beginning of their purchasing journey. Your blog will be more successful when you write about topics that your buyer personas find interesting or useful. You'll be on your way to having an effective lead generation blog to which your buyer personas will return again and again if you blog about their typical questions and challenges.

Here are the must-dos, when you want to turn your carpet cleaning blog into sales: 

1.One Topic Per Post- One topic per blog post allows you to provide a clear and concise solution to your buyer's problem. Additionally, one topic per post aids in search engine optimization (SEO) as it allows the search engines to better understand what the post is about, especially concerning keywords. Here some extra tips to aid in SEO: 
  • Your post title should contain your blog post topic keywords.
  • Do not exceed 55 characters in the title of your blog post.
  •  You should include a meta description. These are the snippets of information that appear below a search engine result link. 
  • The search engines ignore these largely, but the searcher reads them when deciding whether to click on the results. Meta descriptions should not exceed 140 characters.
  • Be sure to include the name of the image and the Alt tag. Images cannot be read by search engines, so you must tell them what the image is. 
2.Consistency And Frequency- Consistency and frequency are rewarded by the people searching for the answers you provide (and the search engines). 
  • Formatting And Imagery -Your blog will be more visually digestible for your readers if you use the right formatting and imagery. You won't keep your readers interested in your blog if it isn't reader-friendly and inviting.
You should make sure your blog post is as long as needed and addresses any questions that your visitors may have. You should also include:
  • Bolded text
  • Subheads, numbers, and bulleted lists 
  • Embrace whitespace 
  • Use high-quality images
3.Lead Conversion Opportunities-Take advantage of every lead generation opportunity you can. As the buyer's first step in researching their problem, the blog post is an essential part of their journey. Next, let the reader decide what to do.

Use the sidebar and the end of the post as prime real estate for CTAs, and include the links within the text itself. As much as possible, make sure the offers are directly connected to the topic to increase relevance and conversions.

The professionals at Free Carpet Cleaning Leads are the kind of experts you need if you need lead generation for your carpet cleaning company. Give us a call today! 

Share by: