Creative Carpet Leads

What is the perfect way to get carpet cleaning leads for your carpet cleaning business?

If you own a carpet cleaning business, the only thing your mind should be focusing on is how to get more leads, close those leads, and grow your business. The easy part in this is the carpet cleaning itself, and the hard part is getting quality leads, making sales, and staying in business.

The best situation for getting carpet cleaning leads is to get your carpet cleaning business advertising in front of the people who are looking for a carpet cleaner, at the exact moment that they’re looking for it.

That ideal situation exists and it’s called Google.

Google AdWords is the Best Way To Get Quality Carpet Cleaning Leads

Google is worth hundreds of billions of dollars and the second most valuable company in the world, because Google Advertising works.

Google uses an advertising platform called Google AdWords, which means Google AdWords allows you to run ads on keyword searches in Google. 

Every month, there are ton of carpet cleaning related searches on Google.

Potential customers use Google searches when they want to find a carpet cleaning company, and this is great news for carpet cleaning companies because it allows you to make the perfect carpet cleaning marketing situation a reality.

Your first priority as a carpet cleaning company should be to get your ads in front of people in your area at the exact moment when they are searching for a carpet cleaning company. There is a percentage of people who will click on your ad, and a percentage of the people who click on the ad will end up calling your business which will become a lead, turning a percentage of those leads into paying customers. This is referred to as a funnel.

As an example, 1,000 Google Search > 100 Ad Clicks > 25 Phone Call Leads > 12 Paying Customers

Advertising on Google will allow you to make that funnel a reality. Getting your ad directly in front of someone searching for a business like yours at the exact moment they’re looking for it is the key to getting paying customers.

How do Google Adwords work?

The perfect lead generation framework provided by Google AdWords, is simple, but it’s not easy to implement. Amateurs using Adwords as well as even marketing people who should know what they’re doing, waste a lot of money by not taking the time to understand how AdWords works before they start advertising on Google.

When using Google AdWords, it’s called pay per click marketing. The only time you pay Google is when someone clicks on your ad and goes to your website, which is why it’s called pay per click.

When setting up a Google AdWords campaign, it’s important to set the location targeting to the city you do business in, and make sure to pick out what keywords you want to target. Once this is done, you create your ads and launch the campaign.

Properly executed google AdWords allows you to get your ads in front of people who are actively searching for the exact service you offer at the exact moment they’re searching. The great part about pay per click is you only have to pay when someone clicks on your ad and goes to your website and these leads are direct leads so you’re able to get on a one and one call with these leads and sell to them directly, as opposed to going through one of the lead selling companies who send you questionable leads where you have to compete with several other carpet cleaning companies.

Google AdWords provides direct leads, and direct leads are much more valuable than leads that come in from lead providers where you’re one of many companies who gets the lead.

The absolute best solution for getting carpet cleaning leads is using Google AdWords.

Working with a Google AdWords professional can save you time and money because a professional will be able to use your budget much more effectively than someone using AdWords for the first time. E Force Web is your trusted Google AdWords and pay per click carpet cleaning lead generating professionals. Contact us today to discuss in detail how we can help you grow your carpet cleaning business.