Blog Post

Digital Marketing

Rachael Eslao • June 23, 2021

Is Digital Marketing right for you?

Those of us who live and breathe digital marketing know all too well how effective it can be. Traditional marketing tactics cannot produce the same results you'll get with digital marketing. If you've never used digital marketing before, it can seem like a massive leap into the unknown. There are lots of confusing tactics, people keep using acronyms, and funnels seem to be very important.

Know what you're getting into beforehand. Your business is taking a massive step in the right direction. Although radio ads, print ads, and direct mail may sound sexy, these tactics don't have much of an impact on traffic, sales, or order values in today's connected world.

That's why digital marketing is so important for businesses. Here is your guide to how digital marketing works, what it is, and how you can use these techniques that have proven effective in increasing sales and profits in your carpet cleaning business. 

What is digital marketing?
It is defined as the promotion and sale of products and services through online tactics such as social media marketing, search engine marketing, and email marketing.

How it works 
Through digital channels including Facebook, search engines, email, and YouTube, digital marketing creates points of interaction with prospects.

As a result of all these approaches, you'll become familiar and trusted, and people will approach you first when they are ready to buy your service. The point of Digital Marketing is not to just be there when the customer is ready to buy. The goal is to create the desire to buy (and perhaps to persuade them to buy more often). It's also about being more than just a merchant. Digital marketing can make you a trusted friend and guide, so when you recommend something, people are eager to listen or buy.

What Digital Marketing Success Looks Like
Digital marketing is designed to provide consumers with the information they need when they need it, so they turn to you first when that time comes to buy. That requires building a relationship, as mentioned before. You can accomplish this in many ways. 
You can use tactics like:
1. Content marketing
2. Advertising
3. Social media
4. Email
5. Search marketing
6. Website analytics
7. Conversion rate optimization

However, you should not adopt digital tactics randomly or exclusively. By strategically integrating all your tactics, you'll be able to provide your customers with relevant, useful information that will answer their questions and help deepen their relationship with you. Your goal should be to provide value at every point of interaction with your customers. 

Does it Work?
Yes! The conventional method of marketing was expensive, hard to track, and took a lot of time. Digital marketing has changed everything. By using digital tactics, you can engage directly with your customers-so you're never a faceless corporation.

Digital marketing is simpler, to begin with. You can connect with people through multiple channels. In addition, you can communicate with them in real-time, so that you can answer their questions and overcome their objections. Additionally, digital marketing is faster. Massive print runs and mailouts are a thing of the past. An email campaign can be written in the morning and sent out that same day. Moreover, you can track opens, clicks, and sales as they happen, so you can know whether it is working within minutes. If something doesn't work, you can make changes faster and save time.

To sum it up, digital marketing reduces the time it takes for a stranger to become a buyer and increases customer lifetime value.

The professionals at Free Carpet Cleaning Leads are the kind of experts you need if you need lead generation for your carpet cleaning company. Give us a call today! 
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