Carpet Cleaning Leads are only as good as the website that produces them. A good landing page will give you the desired results by following a few simple rules.
Contact Number:
Adding your phone number increases consumer trust and credibility to your offer.
Contact Forms:
Add contact forms to every page so your visitor doesn’t have to leave the page and come back to it. Don’t ask for too much information as it can turn potential leads away.
Testimonials and Photos:
Photos, testimonials and rich media such as videos or audios can make great marketing tools. If using rich media, keep them short and to the point so the bandwidth is not heavy. Solid testimonials can have a powerful impact. People love seeing clean carpets because their imagination takes over feeling the soft plush carpet on their bare feet.
Trust Seals and Icons:
Choose product seals that are backed by a guarantee to the consumer. Check for seals that offer ‘clean” products as well when dealing with carpet cleaning. Seal visibility is important as customers are more likely to contact you.
Power words bring home the offer:
Use words such as “feel”. “get” and “have” because they are action verbs as opposed to “imagine feeling”, etc. These action verbs put your offers in places as the customer is receiving them, not imagining receiving them. Customers want to “feel” that clean carpet, not imagine feeling it.
End Goals should be considered first:
When it comes to carpet cleaning leads, begin with the end goal in mind. If you know what the lead means to you, this will help you determine which actions you want the customer to take as they get deeper into your sales funnel. A callback request, a newsletter sign-up, what is a lead to you? When you determine what you consider your viable lead to be, it will be easier to define your starting point and adjusting your conversion goals.
Negative Space:
Also known as white space, give your content a little breathing room. You don’t need to fill every single empty space. Leaving no whitespace can serve as a distraction to your customers and lowering your conversion rates.
There are many elements to consider when creating lead generating websites. EForce Web is a leader in Carpet Cleaning Lead Generation, so why not use our talents to get you guaranteed results for your website? Contact us today to see how we can generate leads for your business.