Marketing can be a complex procedure. Unfortunately, all of your hard work generating leads will be totally useless if you don't know how to nurture them and turn them into revenue for your carpet cleaning company.

Lead nurturing's goal is to assist potential customers in their purchasing process. It isn't just about converting leads into "marketing qualified" leads. It's all about assisting them along the way in order to increase sales.

Lead nurturing is the process of communicating with viable potential customers on a regular basis, regardless of when they are ready to buy.

It's not "following up" with a prospect every few months to see if they're "ready to buy yet." Or doing other things you may think are nurturing your leads.

True nurturing takes a winding, circuitous route, but along the way, you'll be cultivating long, meaningful, and trusting relationships with the right people in the right accounts.

Create a buyer journey map by putting yourself in your customers' shoes

Take on the role of the customer. Finding it difficult to begin to grasp this? Try and get out of your building and be as close as you can to their experience by noticing your client's tendencies.

What exactly are their issues? 

What are they afraid of? 

What do they hope to get out of it? 

What are their questions?

Create a customer journey map after you've gained a thorough understanding. A customer journey map depicts the client's experience from the first contact to the end of the engagement process and into a long-term relationship.

 Plan your lead nurturing path with a progression in mind

Invest time and effort not only in developing creative content for lead generation but also in developing creative content for lead progression.

Marketers devote the majority of their resources to getting people to raise their hands, but not nearly enough to account for progression.

To continue with the hand-raising analogy, keeping your hand raised throughout the long buying journey is a lot of work if you don't have anyone to help you carry the weight of the purchase (i.e. the sales team).

Buying can feel like a burden to potential customers.

During normal business hours, they're weighing their options and taking into account a variety of factors.

Lead nurturing's goal is to assist leads in progressing from initial interest to purchase intent. It all boils down to progress. 

 Get to know your customers

In a complicated sale, moving people from initial interest to purchase intent can be a long and difficult journey.

Your sole responsibility is to ensure that you nourish your customer along the way and provide them with a useful compass to help them make the best decision possible for their needs.

Consider your marketing team as trail guides who must point out all of the sights along the way that will aid in decision-making.

You are the customer's coach as a sales representative. Customers can count on you to be there for them throughout their journey, responding to their needs and offering advice that is relevant to their situation.

Slow down and walk at the customer's pace, even if it means going the extra mile with them to purchase your service or product. If you rush them, you might end up with an exhausted customer who isn't happy with the journey and won't come back to you to complete the transaction. You establish yourself as a trusted advisor by providing valuable education and information to potential clients up front. As a result, you are regarded as an expert. You don't make pitches or sell anything. Instead, you provide expertise-based insights and solutions, and as a result, you become the first company they call when they have a need.

Make developing trust the sole focus of your marketing program, and your company will become more profitable and less reliant on price competition. In order to have more open and honest conversations with prospects, selling is reduced in general (being their coach in the buying journey that they can trust). On a sole-source basis, you win more business and get more new business referrals.

Keep doing the things that work 

Longer-term leads (future opportunities), which are often overlooked by salespeople, account for nearly 40% to 70% of potential sales, according to recent research (and even studies from 20 years ago).

Please be cautious if inquiries are forwarded directly to salespeople, reps, partners, or distributors for follow-up. It's possible that you're leaving up to eight out of ten sales prospects on the table for your competitors.

Now, trail experts, get your compasses out and begin the long but fruitful journey toward a successful lead nurturing program. You'll be surprised at how many people want to accompany you on your journey.

Give Free Carpet Cleaning Leads a call today if you need assistance generating more leads for your carpet cleaning company.