Call 866-680-2741
Blog Post
Ensure You Get the Most Out of Your Internet Marketing
Rachael Eslao • April 29, 2021
How to ensure that you get the most out of your Internet Marketing
Owners of carpet cleaning businesses often inquire on how they can best grow their business using Internet marketing. They are overwhelmed by the complexity of Internet advertising, and they know that their competitors are taking advantage of the Internet to make money, and they don't want to lose out.
Here are a few tips on how to use Internet Marketing for your company:
Let's start with the biggest names.
The carpet cleaning industry finds search marketing the most cost-effective Internet marketing, and it can deliver immediate results. The best way to get your carpet cleaning services noticed on the internet is to focus on the three major search engines: Google, Yahoo!, and MSN(1).
Understand what keywords to use and how to use them
Bidding on the keyword “carpet cleaning” will not bring you great profits. It is crucial to discover other, more focused keywords that are searched by local customers in high volumes. Such as Wine Stain Removal vs. Stain Removal. There's a good chance your competitors are outbidding you on these types of search results. Smart marketers bid on thousands of keywords for every ad.
Take the local route
Customers search for local carpet cleaners when looking for carpet cleaning services. It is advised to go as local as possible, which means local keywords, local language, and that your website is "localized."
Streamline your website
Customers need to call you for you to make money. You cannot make money with just an informational website. Optimize your site to encourage maximum calls. Anything on your site that will stop individuals from specifically calling in for carpet cleaning should be eliminated.
Make your website focused by removing distracting clutter like large imagery and franchise information, and make it easy for your customers and prospective customers to contact you.
Don't ask for an overwhelming about of information
Another issue we often observe is that many carpet cleaners request too much information through their online contact forms. With fewer questions and more confidence, the customer can fill out your form faster and more comfortably, which increases the number of online inquiries.
If you are screening for customers outside your service area, ask for a ZIP code instead of a street address, city, state, and ZIP.
Answer ALL inquiries.
The majority of customers who don’t speak to a live person don’t leave voicemails, particularly if they found you on the Internet. So it is best to answer the phone within the first two rings and answer email inquiries with one business day.
Using these six steps, you will master this exciting new ad medium. Remember, advertising and lead generation are numbers games. Each call or email will not necessarily make a deal, but if you keep at it and stay focused, you will succeed.
866-680-2741
