Blog Post

First Impression of Websites Matter

Rachael Eslao • April 29, 2021

Why the First Impression of Your Website Matters.

It is not enough to have strong campaigns, quality keywords, and strong ad copy. If you have been around the Ad community for a while, then you probably have already developed in-depth negative keyword lists and carefully strategized your keyword match types. A successful Ad campaign is only one part of the equation; landing pages are equally as important. 

 The first impression customers get of you is through your ad—hopefully relevant, well-written, and eye-catching. That first impression was what prompted them to click on you and see if you could solve their carpet problems.

Now they’ve reached your website, and one of two things might happen
  1. They leave your website without taking action.
  2. A lead form is filled out, or a phone call is requested. 
The two things that customers look for in your website are
  1. People want to know you are legit, trustworthy, credible, and experienced. They don't want to be ripped off by you.
  2. They want to know that you can help them with their problem. Their interest isn’t in learning that you do Carpets in general; what they want to know is whether you can help them with their wine-stained carpet.
 
Many times, companies experience low action results from a lack of trustworthy content found on their websites. Old and poorly designed websites often load slowly, have rampant spelling and grammar errors, or are poorly formatted. 

Spelling errors and poor formatting will give consumers the impression that your company is lackluster, lacking credibility, and are not trustworthy. The quality of your website reflects on your business, so don't give your potential customers reasons (that can be easily corrected) to look elsewhere. 

 Although you might not be an expert in coding or writing, it's a good idea to hire the resources you need, even if that means hiring a freelancer. Find someone to create a good website or an editor to make sure every page has the proper spelling. A professional can help translate your vision for your website into a real one. They will help provide you with an action-driven website. Make sure your website is trustworthy. Just as important as having a good-looking website is, avoid appearing sleazy, fake, or to salesmen in your business. 

 Show who you and your employees are, include real customer reviews, real employee photos, and feature past jobs as proof that you are qualified for any Carpet Cleaning job. You can add credibility to your site with external links, sources like your social networking pages, your Better Business Bureau profile, independent review sites, and local newspaper stories. Providing personal information, such as financial information, legal information, social security numbers, home addresses, and individual bank accounts, is a big risk for people. So be straightforward and earn trust. 

Ultimately, your website will fulfill its purpose if your audience will trust you and you demonstrate that you have what they need at a good price. You will also get far more leads.

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