Blog Post

Do you know the difference between Sales and Lead Generation?

Rachael Eslao • May 14, 2021

Do you know the difference between Carpet Cleaning Sales and Carpet Cleaning Lead Generation?

There has been a blurring of the lines concerning sales and marketing in recent years, leading to confusion about the role and responsibilities of each! Many carpet cleaning companies do not know what lead generation is and how to structure their company's sales process accordingly. 

Here are a few tips and tricks to help you navigate the world of marketing:

What's Lead Generation?
A lead generation strategy is a blend of marketing and sales which leads your company to identify and communicating effectively with highly qualified sales leads (potential carpet cleaning customers).  

Who's responsible for lead generation and how do we start? 
Your sales and marketing teams need to use several tactics to bring qualified leads to your company, including:

Focused Market Research: 
• Web integration, Blogging, SEO, and Social Media are all strategies that are used in inbound marketing.
• Outdoor ads, print ads, media ads, and direct mail are all outbound marketing approaches.
• Telemarketing - contact prospects via telephone lists.

Sales Calls: 
Whenever the sales team identifies qualified carpet cleaning sales leads, the team needs to contact those leads and close the sale. Converting leads to customers is usually an easier process if more information is available. 

What has changed over the last few years? 
Today's consumers want a one-to-one relationship. This means online sellers and social media have replaced direct salesmen. You are not only a salesperson but also a marketer and customer service representative.

Marketing and salespeople must coordinate closely to cultivate leads until they become customers, and then the sales team must collaborate closely with customer service reps to retain customers. This type of integration will take time, which could not be possible with one person responsible for all of these roles.

Today, the sales-marketing-service cycle needs to be well understood. Online shopping today affects the cost factor in seconds, instead of days, weeks, or months in the past. Businesses may need to redesign their ideas to accommodate the new paradigms.

The professionals at Free Carpet Cleaning Leads are the kind of experts you need if you need lead generation for your carpet cleaning company.  Give us a call today! 

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