Successful marketers understand that new and innovative marketing ideas are an excellent way to increase sales. 

Two reasons make marketing around the New Year ideal:

• People are generally eager to spend the money they received as gifts during the holiday season at this time. 
• They are also eager to purchase items that will assist them with their New Year's resolutions.

Use creative New Year's marketing ideas to capitalize on this spending spree. Use email marketing, social media posts, and other digital marketing channels to promote your products. We'll get you started with 5 effective New Year's marketing ideas. These New Year's marketing ideas will help you generate leads, build customer loyalty, and boost sales.

Try these New Year's marketing ideas to help your business.

Promotions should be centered on people's New Year's Resolutions.

When most marketers consider New Year's marketing ideas, the first thing that comes to mind is promoting their company or a specific product.

Here's a new idea: tailor your promotions to assist customers in meeting their New Year's resolutions.

The majority of people make New Year's resolutions on January 1st. Common New Year's resolutions involve leading a simpler lifestyle. If you own a carpet cleaning company, now is the time to demonstrate how your products and services can be a simpler lifestyle solution. Demonstrate what you can do for your customers! Social media is a great place to do something like this! 

Launch a New Eco-friendly Product or Promotion

We all know one of the best New Year's marketing ideas is to introduce new products and encourage customers to try something new. 

Add environmental responsibility to the mix.

Currently, there's a growing environmental awareness among consumers, frequently referred to as global eco-awakening.

More people around the world are becoming worried about the environment and demanding greater protection for it. Over the last five years, there has been a 71% increase in searches for sustainable products.

Take advantage of this shift by introducing a brand-new eco-friendly good or service in the New Year and promoting it with an environmental message. 

Here are a few more New Year's resolutions your company can make to attract new sustainable and environmentally aware customers:

• Provide the opportunity for customers to return used items for recycling.
• Online marketing could perhaps completely replace all traditional marketing methods. Say no to billboards, direct mail, and all types of print advertisements. Go fully online!

Be open and honest about your services' sustainable practices. This New Year's marketing tactic requires honesty and transparency with your audience. If you decide to go green, go all the way. Half of your company should not promote sustainability while the other half damages the environment. Alternatively, use your social channels to convey that your company is 'going green' but is not yet fully there.

 Send a New Year’s Gift

The most desirable gift to send to your current clients is a generous coupon code for your products or services. You could also organize a giveaway or a contest.

It's one of the New Year's marketing ideas that will demonstrate to current and potential customers that you care. Examine what your competitors are offering, then provide something better, but be sure to still generate a profit.

Add a New Year's Day message thanking customers for their trust in your brand rather than promoting your products. Personalize your message to make your customers feel special and connected to your brand, and they'll want to return and share it with others.

If you are in need of lead generation tips and tricks this New Year, give Free Carpet Cleaning Leads a call today!