Search engine optimization, or SEO, trends are constantly changing, so what worked for SEO in 2022 may not be the best strategy in 2023. As a result, if you want to ensure that your brand's website pages rank near the top, you must adapt your marketing strategies to keep up with Google's search engine algorithm.

In today's increasingly competitive landscape, staying ahead of the competition is more important than ever. Here are three SEO trends for 2023 that you should be aware of in order to get a head start.

Trend #1 is to optimize for online shoppers.

We are in the midst of a digital revolution in which many of our daily activities, including shopping, are taking place online. Though online commerce was already on the rise, the pandemic accelerated the trend, catching many businesses off guard. That is why, in order to remain relevant, so many businesses seek the services of an SEO company.

Customers have turned to online shopping to purchase groceries, everyday items such as clothing and personal hygiene products, home goods, and other items.

Keeping this in mind, Google trends in 2023 are changing as well. In addition, the search engine giant has expanded its offerings to make it more appealing for businesses to sell on its platform. Furthermore, Google is completely free, and businesses are not required to pay commission fees on product listings.

However, Google also intends to improve the online shopping experience. The search engine company has always prioritized the user experience on its shopping platform and has developed a shopping graph for buyers.

The AI-enhanced graph collects real-time data from product listings across multiple merchants in order to deliver relevant products that meet the needs of the consumer. This is accomplished through a variety of means, including reviews, videos, product specifications, prices, and benefits.

A shopper can also upload an image of a product to Google, and the search engine will find it for them, even if they do not know the brand or name of the product.

In 2023, how can you optimize for Google Trends?

• Ensure that your company's e-commerce website loads quickly.
• Improve the keyword density in your product listings.
• As 72.9% of online purchases are made on mobile devices, make sure your site is mobile-friendly.
• Use keywords in your image alt tags to help Google find them.

Trend #2 is to incorporate video marketing into your SEO marketing campaign.

Platforms for video marketing, such as YouTube and TikTok, have taken the marketing world by storm. In fact, video is now used by 86% of brands as a marketing tool to increase leads and conversions.

Here are some more statistics that demonstrate the effectiveness of video marketing:

• After watching a marketing video, consumers' brand awareness increases by 139%.
• More than half of all consumers use video to aid in their purchasing decision.
• Video marketing has been shown to increase conversion rates by 86%.
• 54% of consumers would like to see video content from a company they support.
• Video, according to 51% of marketing professionals, provides the best return on investment (ROI) for their marketing dollars.
• Seven out of ten consumers have made a purchase decision as a result of a YouTube advertisement.
• When you have a video on your website, it is 53 times more likely to appear on the first page of Google search results.
• Customers would rather interact with videos than text.

What Can You Do in 2023 to Improve Video Marketing?

• Create videos that address a consumer's need by discussing relevant topics related to your service or product.
• Incorporate video into your website.
• When it comes to labeling your videos, use keywords.
• When sharing videos on social media, use hashtags.
• Bring on a marketing professional to create videos for your company. Two-thirds of businesses hire outside help to create video content because they understand the value of having a skilled video marketing expert to help increase brand awareness.

Trend #3 is to optimize images for SEO.

Pictures and images can help transform a boring website into a dynamic, engaging platform that captivates and retains your target consumer's interest. But first, a user must be directed to your website via a search engine such as Google.

The issue is that, even though optimizing images for increased visibility has been around for a while, many brands underutilize the practice.

Some of the reasons to optimize images include improved SEO rankings and increased traffic to your website. Another factor to consider is the user experience.

Large image files, for example, can cause your web pages to load slowly. This frustrates web visitors, who may decide to leave your website and go to the next web page that appears in their search. As a result, you may lose a potential customer to the competition.

Image optimization for your website is a necessary SEO trend that is here to stay. If you want lower bounce rates and higher conversions, optimize your images to please both search engines and potential customers.

We are here to help!

We specialize in SEO and digital marketing. Our professional experts are constantly updated on the latest SEO trends and Google algorithms.

Furthermore, we have a plethora of SEO tools and techniques at our disposal that we can use to keep your marketing strategies fresh and relevant.

We'll show you how to use the most recent SEO trends to make 2023 your most prosperous year yet. Contact Free Carpet Cleaning Leads today to put a plan into action to maximize the SEO trends in 2023.