The timing of your sales emails might be the difference between high engagement and conversions and a total flop. The truth is that people are busy, and their inboxes are full. Even if your email contains interesting material, it is simple for it to be lost in the shuffle if you send it when people are less inclined to pay attention.

So, when should you send sales emails? Well, that depends.

To be clear, there is a lot of current data on the best time to send marketing and sales emails, but there is no final, one-size-fits-all solution. We won't be able to say in this essay, "send your emails at X time to get Y outcomes."

What we will do is synthesize the data, assist you in evaluating it for your own specific circumstances, and offer best practices for maximizing ROI on your sales emails.

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Quick Takeaways

The optimum time to send sales emails is between 9 and 11 a.m. on Tuesday, Wednesday, and Thursday.

Weekends and extremely early or very late in the day are less successful periods for sales emails.

Knowing your ideal client profile, collecting your own statistics, and trying alternative tactics are all necessary for accurately determining the optimal time to send sales emails to your target audience.

Email marketing software is a useful tool for automating much of the sending and metrics tracking necessary to calculate sales email ROI.

Why is timing important to sales emails?

When it comes to great sales emails, timing is everything. As previously said, even the strongest sales message might be wasted if it is sent while a prospect is too busy or about to leave for the weekend. Conversely, sales communications that would not attract much attention ordinarily may gain an opportunity if sent at the right moment for that prospect.

It's possible that you won't always get it perfect (certainly not always), but the idea here is to be deliberate about when you send it. When you are purposeful, you are also demonstrating regard and respect for your receivers' time, which will gain you greater long-term benefits.

So, before we get into the optimum days and times to send your emails, let's go over some fundamental don'ts:

Don't send sales emails on weekends or holidays. While research on the ideal time to send sales emails yields conflicting results, the conclusions are very obvious. Some people like to catch up on emails over the weekend, however, sending during this time is regarded as poor practice and may appear as a lack of care for your recipient's personal time.

Sending too early (before 8 a.m.) or too late (after 8 pm). Again, there are occasional exceptions, but in general, people check their email during business hours and just before or after.

So, when is the best time to send out sales emails?

Let's start with the days of the week. CoSchedule examined 14 separate studies and discovered that, of all weekdays, Tuesday consistently produced the greatest outcomes. Wednesday came in second, while Thursday followed in third.

However, numerous studies demonstrate a little difference in rank order among the three for open rates and click-through rates. This shows that rather than sending sales emails on a set day, the optimal time to send them is in the middle of the week.

And what about time?

According to research, the optimal time of day to send email is late morning (between 9-11 am), with open rates of roughly 7%. Throughout the daytime, results remain rather robust until gradually declining at about 4 p.m.

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