Cold calling is extinct. If you're still unsure, we're here to tell you: let it go. Cold calling is ineffective 90% of the time, according to Harvard Business Review, and things have only gotten worse since then. So what now? Here are 3 new ways to generate REAL leads to your carpet cleaning business. 

Email- Email is by far the most popular method of brand communication among buyers of all demographics. When used correctly, it has enormous lead generation potential. And, unlike cold calling, cold email outreach is very much alive. Unlike phone calls, emails, even cold ones, blend into our daily lives. People today don't pick up the phone for strangers, but they are more than willing to read an email with potential value.

Here's what you need to know to make your cold email outreach for lead generation more effective:

• Only contact prospects who are a true match for your target audience.
• Emphasize value by explaining how your offerings will meet their needs.
• For business emails, adhere to the FTC's CAN-SPAM regulations.
• Use email marketing best practices, such as compelling subject lines and visuals.
• Be genuine and show off your brand's personality.
• Include a clear call-to-action (CTA) to let prospects know what to do next.

Social Media- Social media has the potential to generate leads on a large scale as well as on an individual basis. Buyers are increasingly using social media to find content, news, and company information from potential providers. As a result, it's critical to keep your company pages active and engaging in order to attract new followers. Paid ads are another effective way to reach high-potential audiences and increase conversions. LinkedIn, Twitter, and Facebook all have customizable ad programs, but LinkedIn is by far the best option for businesses. LinkedIn's Sponsored Ads program generates 3X more conversions than Google Ads.

Referral Programs- Referrals are the most important source of leads for businesses, ranking higher than company websites and events combined. According to research, 88% of potential buyers seek word-of-mouth confirmation, and 83% of customers are willing to recommend brands after a positive experience. Customers who are referred to your brand are 5X more likely to recommend it to others. 

If you haven't already, it's time to capitalize on this lead generation opportunity by implementing a formal referral program. Building one doesn't have to be difficult; simple steps like incorporating a referral ask into your sales process and incentivizing referrals can get you well on your way to significant lead generation growth.

Need help locating real leads for your company? Give Free Carpet Cleaning Leads a call today!